Tuesday, June 30, 2009

event gallery: school of intercultural studies anniversary dinner

another biola event: the 25th anniversary of the school of intercultural studies. this event was a challenge in that there were so many components--clearly the event needed to have an international aesthetic, but we didn't want it to feel like you had walked into world market (nothing against world market). it needed to be clean and simple, elegant and celebratory. at the same time, a new campaign for the school was being launched.

i wouldn't be a marketing professional if i didn't recognize the need to use the event as an "unveiling" of the beautifully designed campaign. the event needed to be sophisticated but simplistic, celebratory but not over-the-top, collegiate but not cold. i think the end result was just right.
...happy sophisticating...

collegiate banners for each of biola's 7 schools lined the back of the stage, lending a sense of formality and academic legitimacy to the event.

a little goes a long way! the ceiling treatment on the tent, combined with some sensational lighting, warmed the entire space, creating a sense of occasion and establishing an earthy quality and tying in the latte color featured in the campaign. SO sophisticated.

candlelight = instant ambiance. there was greenery and candlelight on every flat surface to create mood and a real sense of freshness.

on the tables were light, earthy celadon pintuck linens. so fresh and clean and chic. in the center of each table were overlapping maps printed on latte-colored parchment which we "aged" by burning the edges. our florist completely captured my vision with the arrangements. fresh and earthy green, a subtle international flair with the bamboo and a sweet pop of color to add some interest and intensity. fab.

to make sure that no guest left without encountering our campaign and specially designed 25th anniversary seal, we made special skewer sticks to place in the arrangements featuring the seal. the flowers were so sensational that the presence of the logo didn't seem the least bit corporate, just thoughtful.

No comments: